SEO or search engine optimization is needed in this age of cutthroat competition. Your digital marketing agency in the USA or elsewhere can help you enjoy permanent ranking on Google search results. However, it is up to you whether you want permanent ranking for your website or only temporary ranking. If you go for temporary SEO, then the results will be only temporary. But, if you opt for permanent SEO, then you can enjoy permanent ranking for your website.
The competitive landscape is changing at a rapid pace but the speed of change in the world of SEO and search engine algorithms is even faster. The cyberspace is huge and it is quite possible that your website may get lost in the huge ocean of similar businesses. Grabbing the attention of your business prospects may appear easier at first and some people might consider short term SEO for achieving top ranking on Google. But the reality is different, short term SEO delivers only temporary results and your website will rank high only for the duration it is being optimized in. For permanent ranking, only permanent (ongoing) SEO is required.