Digital marketing has a greater impact than traditional marketing because of its highly personalized approach. You can raise a customized and personalized campaign to target a specific set of audiences or to the masses. The results are also faster and measurable. Digital marketing methods (like PPC) let you measure the results of your promotional activities and change the strategy in case the results are not as per your expectations.
On the other hand, with traditional marketing, you have to spend a lot of time, effort and resources to prepare an advertisement or marketing campaign and, if that does not deliver desired results, you will have to suffer huge losses in terms of finances, time and efforts. The power of digital marketing is immense and, that is why; more and more businesses and marketers across the USA, UK and worldwide are adopting it.
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Shamit Khemka
(Founder, SynapseIndia)