Why Effective Communication Is So Important for Organizations

We live in the age of communication. Phone calls, text messages, emails, social media, and other forms of communication awash our lives. Hence communication largely determines what kind of lifestyle we maintain. Same is true for a commercial organization. Prosperity and failure of an organization can be often attributed to its communication strategy.

Organizational communication is defined as a process through which activities of the organization are conveyed and coordinated to reach the common organizational goals. Communication is a central part of effective management in a professional setting.

Broadly, organizational communication can be divided into internal and external. Internal communication in organizations cover all types and means. It may include emails, meetings, and informal conversations through which information is passed. The flow of information is usually up, down, and across the network of employees, managers, and senior-level executives.

External communication comprises the other important half of the pie of organizational communication. Customer relationship, marketing, social media, press releases, and all such forms are external communication. Business enterprises need to manage both internal and external communications to smoothly run operations and management processes.

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Shamit Khemka
(Founder, SynapseIndia)

Every company needs data analytics for surviving the competition

Companies around the world are now starting to realize that they all need more data and sophisticated analytics to survive the ever-growing competition. Currently, a significantly low percentage of businesses have big data or effective analytics at their disposal. Most of the data remain unorganized or in the siloes.

Surveys have suggested that even leading companies are struggling to smoothly transform into a data-driven business model. Even though an increasing number of companies have been investing in big data, machine learning, and AI, many of them are yet to taste success in terms of data analytics.

What’s the underlying cause that is keeping companies from the successful implementation of analytics? Data science and data technology are ready to deliver benefits. But most organizations, as it now turns out, are not yet ready for the data revolution. Business leaders around the world, and across industries should change this and make data analytics the most effective tool for making profits.


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Shamit Khemka
(Founder, SynapseIndia)

Explaining data integration and ways to achieve it

Out of many data integration applications, the most important one in today’s IT world is making the stored data accessible on various systems. It can be well understood via an example – Hadoop, a modern big data analytics environment isn’t compatible with mainframe data. To bridge the gap, data integration can prove to be a good solution. This makes the legacy data of an organization available which can be used with business intelligence applications.

How to accomplish data integration?

Manual, as well as automated approaches, are primarily used to accomplish data integration. Today, many data integration solutions utilize a few forms of the ETL (extract, transform, load) methodology. As the name suggests, this methodology helps by getting the data from the host environment and then converting it into a standardized format. Thereafter, it loads the same into a destination system to be utilized by applications that are running on that system.

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Shamit Khemka
(Founder, SynapseIndia)

How AR & VR Applications are Transforming Various Industries?

Shamit Khemka

Augmented reality (AR) & virtual reality (VR) are future-ready technologies that have empowered various businesses to innovate with their products and services. Numerous industries and business sectors are leveraging advantages from AR/VR like healthcare, eCommerce, interiors, eLearning, entertainment, real estate, etc.

AR & VR applications allow doctors to monitor the health of patients from a remote area. Also, AR/VR applications help them to do accurate surgeries. Over the last few years, education industry has witnessed a fast going trend for AR/VR. Using this futuristic technology, an interactive audio-visual e-learning experience can be delivered to students.

Various top eCommerce brands have integrated AR to deliver a 3D shopping experience to their customers. It allows their customers to virtually visualize how a certain piece of furniture will look in their home and how it will fit in their home.

Businesses are turning towards offshore software companies to build highly engaging AR/VR applications. SynapseIndia, a top offshore software development company, has created AR applications for various startups, SMEs and large enterprises.

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Shamit Khemka
(Founder, SynapseIndia)

Why is DevOps Implementation Important for IT Companies?

Shamit Khemka

With evolving business trends and cut-throat competition, it is imperative for IT companies to implement DevOps practices in their software development processes. The world is moving towards automation and it’s the right time for IT leaders to align development and operations teams for better productivity and revenue generation.

DevOps which stands for “Development” and “Operations” allows teams to maximize development speed and minimize bugs. Teams become happier and more efficient. There is an improved collaboration between them and the chances of developing innovative software are higher. Teams get more time to innovate rather than fixing issues. IT organizations become more agile, profitable and competitive.

Client satisfaction is a key to success for any IT company. DevOps environment empowers an organization to build out-of-the-box products for clients with minimum risks and turnaround time.

Over the years, the adoption rate of DevOps has increased significantly and more IT companies are expected to embrace this innovative culture.

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Shamit Khemka
(Founder, SynapseIndia)

Machine learning – Optimizing business functions

Shamit Khemka

Machine learning, a subset of artificial intelligence, carries algorithms that completely depends on the historical data in order to execute tasks accurately. It continues to find out different ways of ensuring higher efficiency in daily business functions.

This can be better understood via a quick example – consider yourself running a network scan or reading a thousand-page document. What is the percentage that you will succeed or don’t miss a security weakness? The chances of your success will increase if your business is equipped with ML (Machine Learning). It can certainly prove to be a game changer for you.

Machine Learning, in other words, takes a large chunk of data and finds out the most prominent rules to get the desired result. With changing time, it will be able to track the patterns and gain more knowledge from the data. Thus, helping in optimizing your business by suggesting solutions to problems that weren’t flagged by programmers.

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Shamit Khemka
(Founder, SynapseIndia)