Improve your brand image by removing bad comments through ORM

Shamit Khemka

Internet has provided customers a great way of finding information that they need about anything and anyone from anywhere and at any time. Now people do not believe in personally asking others’ experiences about any product/ place/ service. All they do is quickly jump to the Internet and type in the words (keywords) that will help them get access to the feedback and comments online.

The so-called unbiased comments are, sometimes, motivated by the bad intentions (of competitors) and unhappy customers (who just add a bad comment out of anger or temporary emotions and then completely forget about it). While it may appear a small, simple action for them, the results are dangerous for the brand/ organization that has to face all these bad feedback and comments. Through ORM, however, businesses across the USA, UK, Australia and other countries across the globe can ensure that their target customers see only what they want them to see and all negativity is completely removed from the Internet about their brand/ business.

For more,Click >>:
https://issuu.com/synapse_india/docs/shamit_khemka_-_remove_negative_fee
https://www.youtube.com/watch?v=PFPxR4_w2dc

Posted in Technology | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Keep your PPC ad creative, short, and attractive

Shamit Khemka

While paid searches are more beneficial for businesses looking for immediate results and profits, the quality of ad can make all the difference to its success or failure in achieving desired goals. Remember, engaging ads can attract your target audiences and leave a positive impression on them. For that you can hire a team of experienced and professional PPC experts who are Google AdWords certified as well.

Only a qualified and experienced PPC professional can create ads that help you achieve your promotional goals and pull more genuine customers to your website/ portal/ web identity. Whether you own a business in the USA, UK, Europe, Australia, and India or elsewhere, paid search can help you get desired results in a very short time. One thing that you should never forget here is the quality & creativity of the ad that you post for promoting your offerings.

For more,Click >>:
http://www.dailymotion.com/video/x6lrtsy
https://www.slideshare.net/synapsecom/shamit-khemka-ppc-or-paid-search-delivers-quick-results-102273531

Posted in Technology | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Use personalized strategy for better branding

Shamit Khemka

If negative comments & feedback from your employees, customers or anyone else are disturbing you, then SMO is the solution for you. If your business is suffering huge losses because of your bad reputation online (offline), then also SMO is the solution. SMO (Social Media Optimization) can be of immense help for you and it is highly recommended for businesses as well as individuals struggling from bad reputation.

SMO can help you achieve better branding and improved online reputation. However, social media optimization is not everyone’s cup of tea. To ensure your social media promotion campaign’s success, you will need a personalized strategy. And, for that, you need to understand your target customers. Only a well thought after and result oriented SMO strategy that matches with your reputation management goals, and its perfect implementation can help you achieve your promotional goals.

For more,Click >>:
https://www.slideshare.net/synapsecom/shamit-khemka-smo-is-the-key-to-better-branding-online-101907431

http://www.dailymotion.com/video/x6llr6k

Posted in Technology | Tagged , , , , , , , , , , , , , , | Leave a comment

Get desired success in business through digitization

Shamit Khemka

This is digital era and you cannot stay in competition, if you do not adopt to the latest trends in the industry. No matter what is the nature of your business, digitization can help it move one step ahead of your competitors. Remember, in this digital age where almost everything is available in just a few clicks or taps, you cannot afford to continue operating in the traditional style.

Digitization is the key to success in today’s highly competitive world. To stay ahead of your competitors, it is important that you keep up with the latest business and industry trends. By digitizing your business, you will only enhance your possibilities of growth in your respective industry. Remember, digitized organizations are among the most successful in the industry today. In other words; your business will achieve greater heights of success, if you digitize it.

For more,Click >>:
https://www.slideshare.net/synapsecom/shamit-khemka-ensure-rich-customer-experience-with-digitization
http://www.dailymotion.com/video/x6l9x0l

        Posted in Technology | Tagged , , , , , , , , , , , | Leave a comment

        Reach out to the global target audiences with digital marketing

        Shamit Khemka

        Digital marketing has a greater impact than traditional marketing because of its highly personalized approach. You can raise a customized and personalized campaign to target a specific set of audiences or to the masses. The results are also faster and measurable. Digital marketing methods (like PPC) let you measure the results of your promotional activities and change the strategy in case the results are not as per your expectations.

        On the other hand, with traditional marketing, you have to spend a lot of time, effort and resources to prepare an advertisement or marketing campaign and, if that does not deliver desired results, you will have to suffer huge losses in terms of finances, time and efforts. The power of digital marketing is immense and, that is why; more and more businesses and marketers across the USA, UK and worldwide are adopting it.

        For more,Click >>:
        http://www.dailymotion.com/video/x6kw9oh
        https://www.slideshare.net/synapsecom/shamit-khemka-digital-marketing-results-are-measurable

        Posted in Technology | Tagged , , , , , , , , , , , , | Leave a comment

        Shamit Khemka: Influence of EO on my leadership style

        Shamit Khemka

        EO (Entrepreneurs’ Organization) has greatly influenced my style of management and leadership. EO is an excellent platform for entrepreneurs where they can connect with an international community of entrepreneurs. I believe it is the best platform for thriving and budding entrepreneurs who are ambitious about making it big in the global business panorama.

        Undoubtedly, the role of an entrepreneur is a tough one with hurdles popping out every now and then in the guise of difficult customers, sales and, even, employees. It takes a sharp and quick mind to overcome the challenges, while making the most of the opportunities. Participating in various EO events, discussions and meetings with other like minded, smart and intelligent entrepreneurs has definitely influenced my attitude and leadership style.

        Listening to the valuable thoughts & success stories of brilliant members of EO inspired me to start joint ventures named foodcloud.in in year 2012 and CSIPL – Cross Section Interactive Private Limited in 2013. The positive and encouraging discussions during various EO events encouraged me to expand the development centers of SynapseIndia from just 1, a few years ago, to 4 centers in Noida, India.

        It’s an honor for me to be associated with local & regional boards of EO since 2007. My experience as EO Regional Director, South Asia (2014 – 2016) further honed my leadership qualities. Giving away the EO superstar award to the EO president (Gujarat chapter) during the EO RIE event and then receiving a standing ovation from fellow EO members for my contribution to the EO were among the most memorable moments for me.

        For more,Click >>:
        https://www.youtube.com/watch?v=CwaElu3YFTM
        https://www.slideshare.net/synapsecom/shamit-khemka-eo-has-largely-influenced-my-style-of-management

        Posted in Others | Tagged , , , , , , , , | Leave a comment

        Storytelling is immensely popular among digital marketers

        Shamit Khemka

        Another trend that’s fast gaining popularity among digital marketers across the USA, UK and worldwide is that of storytelling. No longer the readers are interested in your ad copy that simply talks about “why they should buy your product?” Grabbing the attention of your business prospects is not an easy job.

        You must work hard and think of some really compelling, thought-provoking, and interesting content that your potential customers simply love to see. The content may be in textual form, images, or any other audio visual form! Remember, plain ads and messages aren’t enough today. Your customers have gone tech savvy and they need a doze of technology powered storytelling to feel good about your brand/ business. Interactive contests, online videos & quizzes can be used as powerful tools for effective and impressive storytelling to your potential customers worldwide.

        For more,Click >>:
        https://issuu.com/synapse_india/docs/shamit_khemka-_latest_trends_in_dig
        https://www.youtube.com/watch?v=SmQwxZJcHEM

        Posted in Technology | Tagged , , , , , , , , , , , , , , , , | Leave a comment

        Manage your online reputation via social channels

        Shamit Khemka

        Advertising and word-of-mouth can no longer help your business improve your image among your business prospects. The era has changed and this is the age of information technology and Internet or, more appropriately, the social media. Customer satisfaction is the key for ensuring the success of any business today. And, one amazing way to enhance your customer satisfaction is by being always available to their queries, concerns, issues and questions about your products/ services/ business/ brand.

        Whenever your customers need you, be there! And, by being available on social media, you can not only ensure that your customers can find you for any question they have but you can also improve your branding and online reputation through it. Modern customers do not delay posting comments and feedback about any product or services that they like or don’t like. All is well as long as you get positive comments. However, things turn dark when these feedback and comments are negative. But, don’t worry, you can overcome all such challenges associated with branding through online reputation management via social media.

        For more,Click >>:
        http://www.dailymotion.com/video/x6khywq
        https://www.slideshare.net/synapsecom/shamit-khemka-social-media-to-manage-your-online-reputation

        Posted in Technology | Tagged , , , , , , , , , , , , , , , , | Leave a comment

        PPC contributes to the goals & objectives of business

        One of the biggest reasons that add to the popularity of PPC (Pay Per Click) among businesses in the USA, UK and worldwide is that it contributes to the business objectives and goals. With PPC, it is easier and faster to achieve your business & marketing goals. The goals may range from extensive band exposure to through leadership and eCommerce sale, etc. Almost any kind of conversion can be easily tracked with PPC. This is the era of thought leadership and content marketing and PPC can help you make the most of your online presence by impressing your potential customers.

        PPC is a powerful tool in the hands of digital marketers that allows perfect alignment of website traffic drivers with the end goals. In short, PPC can influence your potential customers and help in their conversion into customers and buyers. However, as it is with every other advertising and marketing technique, you need a perfect strategy and its perfect execution to get desired results from your PPC campaign

        For more,Click >>:
        https://www.slideshare.net/synapsecom/shamit-khemka-ppc-delivers-instant-results
        https://www.youtube.com/watch?v=nCsIuja_SGA

        Posted in Technology | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

        Become visible on Google with SEO and expand your online business

        Having an impressive and attractive website is just one step towards ensuring the growth and success of your online business in the USA, UK, and other countries. While the appearance of your website is very important, the other thing that you need not forget is its visibility on the Internet. Websites that are not searchable by the potential customers are of no use at all. What will you do of a shop that gets no buyers or a theater where no one comes to watch the show?

        Similarly, what is the use of having a website that receives no customers and visitors. With SEO, you can ensure that your business prospects find your website online on Google and other Internet platforms. Once your website starts to appear on top of Google searches, your business will grow and expand at an amazing pace. Organic SEO is the only way to make your website rank high on Google and other search results.

        For more,Click >>:
        https://www.youtube.com/watch?v=QK4UW9FC8wA
        https://www.slideshare.net/synapsecom/shamit-khemka-make-your-website-rank-high-on-google-by-seo

        Posted in Technology | Tagged , , , , , , , , , , , | Leave a comment