Storytelling is immensely popular among digital marketers

Shamit Khemka

Another trend that’s fast gaining popularity among digital marketers across the USA, UK and worldwide is that of storytelling. No longer the readers are interested in your ad copy that simply talks about “why they should buy your product?” Grabbing the attention of your business prospects is not an easy job.

You must work hard and think of some really compelling, thought-provoking, and interesting content that your potential customers simply love to see. The content may be in textual form, images, or any other audio visual form! Remember, plain ads and messages aren’t enough today. Your customers have gone tech savvy and they need a doze of technology powered storytelling to feel good about your brand/ business. Interactive contests, online videos & quizzes can be used as powerful tools for effective and impressive storytelling to your potential customers worldwide.

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About Shamit Khemka

The evolving and interesting world around is resplendent with varieties. While performing my professional rites or travelling to places with near and dear ones, there are many things that interest me and make me desirous of sharing with you. This space would highlight and inform you about everything that I have come across recently – be it during a reading, travelling, or during an in-house meeting. For your convenience, I have segregated them under the heads of Art, Books, Music and Technology. Wish you happy reading!
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