Internet has provided customers a great way of finding information that they need about anything and anyone from anywhere and at any time. Now people do not believe in personally asking others’ experiences about any product/ place/ service. All they do is quickly jump to the Internet and type in the words (keywords) that will help them get access to the feedback and comments online.
The so-called unbiased comments are, sometimes, motivated by the bad intentions (of competitors) and unhappy customers (who just add a bad comment out of anger or temporary emotions and then completely forget about it). While it may appear a small, simple action for them, the results are dangerous for the brand/ organization that has to face all these bad feedback and comments. Through ORM, however, businesses across the USA, UK, Australia and other countries across the globe can ensure that their target customers see only what they want them to see and all negativity is completely removed from the Internet about their brand/ business.